Excluding campaigns from Facebook spend data

• Improved
• B
  Bernardo (Lifetimely)
• on 18-07-2024

Excluding campaigns from Facebook spend data is now available! This can be done from the Facebook ads integration settings in the same it is currently done for Google Ads and other channels.

One scenario this is particularly effective is when the same ad account runs campaigns for multiple countries and you also have multiple shops per country. With ad campaign exclusion, you can filter campaigns based on certain terms and for a specific shop.
Ad campaign exclusion can be activated on the ad integration settings by clicking on the specific ad platform from the Integrations page.

One caveat is, Ad campaign exclusion will slow down how fast data is pulled from Facebook. Spend amounts may experience up to a 24 hour delay and therefore Facebook spend for 'today' may appear less than the real value. This is only the case with Facebook due to limitations on their API.

Read more details on our help center article here: https://help.lifetimely.io/art...